How to Improve Your Mobile Marketing Strategy in 2021

Are you looking for a way to get more sales and subscribers in 2021? If so, we can’t stress the importance of optimizing your mobile marketing strategy.

There are currently 5.22 billion unique smartphone users around the world. In other words, there’s a good chance your target audience is spending plenty of time on their mobile devices.

You may be asking, “how much time do people spend on their phones, and how can this help me get more sales?” On average, smartphone users spend a whopping 3 hours and 40 minutes on their devices.

When thinking about how consumers use their phones, consider this; people use their devices to read blog posts, browse product catalogs, engage on social media, and open emails. As you can see, every single one of these actions can have a positive impact on your brand.

Today, our goal is to provide some helpful tips you can use to skyrocket sales and engagement with mobile marketing.

Understand Your Audience

Before you can fine-tune your mobile strategy, you have to spend some time learning about site visitors. Your customers all have unique pain points and goals. It’s your job to understand how your product can help them reach their goals or resolve issues.

There are several ways to gather more information about your mobile audience. The first place you should check is your Google Analytics account. If you’re using a tool like MonsterInsights, it’s possible to review customer traffic data from Google Analytics directly on your WordPress website.

You can determine which devices mobile customers are using, where they are from, and what actions they are taking on your site. All of this information provides the perfect foundation for buyer personas. Essentially, buyer personas are profiles that highlight different audience segments within a business. For instance, an online pet store would have different buyer personas for cat and dog owners.

Another excellent way to get to know your customers is through social media and email polls. Simply asking users their thoughts on specific issues can yield some helpful information for your business. All of this data will help you improve all other areas of your marketing and design.

Opt for a Simplified Design

Next, let’s talk about how website design can impact mobile users. Odds are, you’ve visited a website on your phone and had a bad experience. Clunky interfaces, slow loading times, and crowded screens are the typical traits of websites that are not optimized for mobile devices.

The last thing you want is a potential customer to land on your website, only to quickly leave because they can’t figure out what to do next, or worse, it just doesn’t work.

Many business owners and marketers have discovered that smartphone users favor convenience and helpfulness above all else when shopping online. A clean, straightforward design ensures faster loading times and that visitors can navigate around your site without getting lost, which means they have more opportunities for interaction.

If you can provide stellar customer service and build a lean, powerful mobile-responsive website, you will draw more people to your website. If you follow our first tip, there’s a good chance that you’ll attract people that are more likely to engage with your brand through subscriptions and sales.

Create Mobile-Friendly Content

The best way to keep people engaged with your website is with high-quality content. The thing is, mobile users experience content differently than desktop users.

For starters, mobile users will have an easier time reading your blog posts if they are optimized with small screens in mind. Breaking your paragraphs up every 2-4 sentences makes it easier for people to read on both desktop and mobile. However, it’s particularly helpful for mobile users since most people use their phones to skim posts instead of reading them word for word.

We also suggest creating landing pages that are made specifically for mobile users. Landing pages are single-page marketing tools made to promote your products, services, or events to specific segments of your audience. You can create fantastic looking mobile landing pages with a drag and drop builder like SeedProd.

Video content is also essential to reaching mobile users. A whopping 43% of consumers want more video content from marketers, and it’s a safe bet that a majority of these people are also smartphone users. There are plenty of options when it comes to video content. You could do something simple like upload a product demo on your product page. Alternatively, you could create an entire video course about how to get more value from your products or services.

People also love engaging with video content on social media, which leads us to our last strategy for boosting mobile conversions.

Become a Social Media Superstar

Did you know that about 3.96 billion people use social media platforms like Facebook, Twitter, and YouTube? If not, you’ll also find it shocking that 96% of all social media users access their profiles from smartphones.

There’s a clear opportunity for marketing teams to use all of the tips we’ve outlined today on social media. You can learn about your audience, share helpful content, and create a simple profile page that puts your value proposition front and center for first-time visitors.

When you share pre-recorded videos or have a live event, you’re going to see people using their smartphones to watch what you have to say. Use this opportunity to show them why your product is worth their time. Put your brand personality display, and give them a reason to click through to your website.

You should also spend plenty of time engaging with your audience in the comments section of your posts. When brands respond to followers, it builds a connection that will keep them returning to your site. Because people use their smartphone to access social media, they can quickly and easily share your comments and responses, which leads to more engagement.

Final Thoughts

Experts estimate that the number of smartphone users will grow by millions this year. If you want to succeed in this digital landscape, you have to keep all aspects of your brand optimized for these customers.

There are plenty of ways to improve your mobile users’ experiences, but our tips today highlighted the key things you need to get in place to thrive. As your business grows and you get more feedback from customers using smartphones, you’ll start to see other opportunities.

Once you implement your mobile marketing strategy, keep an eye on your analytics and encourage on-site feedback from the community. Before long, you’ll have a finely crafted mobile plan that’s designed to boost conversions, engagement, and, most importantly, the experience customers have on your website.

—- Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.